ANALYZING INTER-GENERATIONAL CULTURAL DIFFERENCES IN ASKI GROUP: BASIS FOR INCLUSIVE HUMAN RESOURCE STRATEGIES
DOI:
https://doi.org/10.70059/xa9kc325Keywords:
Communication Styles, Cultural Differences, Employee Satisfaction, Generational Cohorts, Generation X, Generation Y, Generation Z, Human Resource Strategies, Inclusive HR Strategies, Inter-Generational Differences, Leadership, Millenial, Multigenerational Workforce, Organizational Harmony, Work Ethics, Work-life Balance, Workplace Dynamics, Workplace Inclusion, Workplace ValuesAbstract
This study examined inter-generational and cultural differences among employees of Alalay sa Kaunlaran, Inc. (ASKI Group) in Cabanatuan City as the basis for inclusive human resource (HR) strategies. Using the Generational Cohort Theory, the research explored how diversity among Generations X, Millennials, and Z influences workplace dynamics, including communication, work values, technological engagement, and leadership expectations. Data were collected from 309 employees through survey questionnaires. Millennials comprised the majority (84.47%), followed by Generation X (11.65%) and Generation Z (3.88%). The organization manages intergenerational differences effectively (weighted mean = 3.35), though challenges remain (weighted mean = 3.45), particularly in work ethics (40.1%), communication styles (38.8%), and work-life balance (35.6%). Understanding generational distinctions is essential for minimizing workplace tension and improving cooperation, satisfaction, and productivity. The study recommends targeted HR programs such as leadership training, inter-generational communication workshops, and career development initiatives. The findings support the idea that effective management of generational differences leads to a more harmonious workplace.
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